Manage, protect and monitor all your organization's passwords, secrets and remote connections with zero-trust security

Director of Channel Marketing

MarketingMarketingFull TimeRemoteTeam 501-1,000Since 2011Company Site LinkedIn

Location

United States

Posted

20 days ago

Salary

Not specified

10 yrs expEnglishCyber Security

Job Description

• Develop and own Keeper’s global channel marketing strategy, ensuring alignment with corporate goals and regional sales priorities • Lead, mentor and develop a global team of channel marketing professionals • Establish frameworks, processes and KPIs for scalable channel marketing execution across all regions • Drive integrated go-to-market strategies that support reseller, distributor and MSP partners • Collaborate with channel sales leadership to ensure joint revenue goals, partner tiers and program initiatives are supported by comprehensive marketing plans • Oversee the creation and global rollout of partner enablement materials, welcome kits, onboarding programs and campaign-in-a-box resources • Evolve Keeper’s partner portal content strategy, ensuring alignment with top priorities, product launches and regional needs • Support development and execution of global partner programs, incentives, MDF utilization and partner co-marketing initiatives • Lead the planning and execution of global multi-touch channel campaigns to drive pipeline, deal acceleration and partner engagement • Guide co-branded marketing efforts with resellers, distributors and MSPs across digital, email, events and content • Oversee regional events, tradeshows and virtual webinar programs, ensuring consistent brand presence and measurable outcomes • Create and manage the global channel marketing calendar, ensuring timely communication and cross-functional alignment • Partner with product marketing, creative, digital, content and sales operations to support channel-focused messaging and assets • Analyze campaign performance, partner engagement and ROI to inform quarterly planning, budget allocation and long-term strategy • Monitor industry trends and competitive developments to evolve Keeper’s channel marketing approach

Job Requirements

10+ years of experience in channel marketing; Cybersecurity and SaaS experience is required
5+ years of experience leading and managing results-oriented, high-performing global channel marketing teams
Demonstrated success leading and developing global teams
Expertise in channel ecosystems including resellers, distributors and MSPs
Proven ability to build and scale partner marketing programs, campaigns and enablement assets
Experience managing global marketing budgets and MDF programs
Strong project management and organizational skills with the ability to balance multiple priorities across regions
Excellent written and verbal communication skills with a partner-first mindset
Experience using marketing automation systems, CRM platforms and partner portals (e.g. Salesforce, HubSpot, Magentrix)
Highly analytical, with experience reporting on pipeline influence, campaign performance and partner ROI
Ability to work in a fast-paced environment and collaborate cross-functionally with marketing, sales, product, operations and leadership
Experience in cybersecurity, SaaS or technology markets preferred

Benefits

Medical, Dental & Vision (inclusive of domestic partnerships)
Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
Voluntary Short/Long Term Disability Insurance
401K (Roth/Traditional)
A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
Above market annual bonuses