Simply Protein for Pets
Treat on Purpose.
Director of E-Commerce
Location
United States
Posted
19 days ago
Salary
$175K - $190K / year
Bachelor Degree7 yrs expEnglish
Job Description
• Reporting to the Chief Marketing Officer, the Director of E-Commerce is responsible for the day-to-day management, optimization, and growth of SPFP’s digital retail and marketplace businesses, with a primary focus on Amazon, Chewy, Walmart.com, and TikTok Shop.
• This role owns digital shelf performance, retail media execution, marketplace operations, and revenue-driving optimization across key e-commerce channels.
• Ensure our brands show up competitively, convert efficiently, and scale profitably within each platform’s unique ecosystem.
• Operate as a player-coach, being hands-on in platform management and performance analysis, while coordinating agencies, creative partners, and internal stakeholders to deliver results.
• Sit at the intersection of marketing, sales, and operations, translating brand strategy into channel-specific execution that drives velocity, efficiency, and profitable growth.
Job Requirements
- Bachelors degree in Business, Marketing, Economics, Data Science, or related field
- 7-10 years of experience growth, performance marketing, or digital revenue leadership experience, ideally within pet, CPG, or marketplace-driven consumer brands
- Proven track record scaling paid acquisition and retention programs with meaningful budget ownership (7-figure annual spend minimum)
- Demonstrated success improving CAC, LTV, and contribution margin through structured experimentation, rigorous attribution, and creative optimization
- Deep expertise in performance channels (social, affiliate/influencer, CRO) and marketplace platforms (Amazon, Chewy, Walmart.com, TikTok Shop)
- Hands-on experience building attribution models, marketing mix frameworks, incrementality testing, and portfolio-based budget allocation
- Strong analytical and financial fluency, with experience building growth models, forecast outcomes, and partnering closely with finance on ROI and payback frameworks
- Passion for brand building alongside performance discipline, with ability to balance quantitative rigor with creative judgement and consumer insight.
Benefits
- Eligible for annual performance-based bonus and long-term incentive program participation
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