• nail a profitable growth machine for our consumer brands • lead a team rapidly scaling a robust, low-CAC growth engine • own the decision on what stack to use and guide its implementation • own our brand strategy, brand identity, and creative direction • lead the Ads team which creates ad campaigns with superb creative • lead the CRO team which thinks→tests→optimizes • lead the in-house creative team • lead the Affiliates team to open funnels to affiliates • lead the Lifecycle team nurturing leads to convert • lead the Advocacy team channeling happy customers into brand advocates • lead the SEO/GEO work • lead the Social team to generate hype