Panorama Education

Leading K-12 platform transforming teaching and student support with AI, MTSS, and surveys.

Senior Manager, Events Marketing

Full TimeRemoteTeam 201-500Since 2012Company SiteLinkedIn

Location

United States

Posted

8 days ago

Salary

$131.8K - $193.8K / year

Bachelor Degree10 yrs expEnglish

Job Description

• Own event strategy and pipeline impact • Develop and lead Panorama’s events strategy across a high volume of event types, ensuring strong alignment to pipeline and revenue goals. • Define event objectives, target audiences, success metrics, and go-to-market plans for each event to drive effective pipeline creation. • Build a scalable operating model to manage multiple concurrent events without compromising quality or results. • Deliver best-in-class event experiences • Own the end-to-end planning and execution of events, including vendor management, logistics, speaker management, attendee communications, and onsite/virtual delivery. • Optimize the event experience at every touchpoint to create a positive and consistent brand experience. • Ensure lead capture and audience engagement strategies are embedded into the event design and execution. • Budget prioritization and performance optimization • Own and manage the events budget, making strategic trade-offs based on expected impact and pipeline opportunity. • Track performance and ROI across events, using learnings to continuously improve outcomes and scale what works. • Create post-event reporting with actionable insights and recommendations to improve future programming. • Cross-functional partnership and execution excellence • Partner closely with Sales and Client Partnerships to align event goals, staffing plans, outreach strategies, and follow-up motions. • Collaborate with internal stakeholders across marketing, content, product marketing, and leadership to ensure strong messaging, positioning, and campaign alignment. • Drive operational rigor including timelines, resourcing plans, event calendars, and communication workflows. • People management and team leadership • Manage, mentor, and support a team of two direct reports, ensuring priorities, development goals, and performance expectations are clear and consistently met. • Establish event playbooks, templates, and processes to improve team efficiency and execution quality. • Create a culture of high accountability, excellent stakeholder management, and strong attention to detail.

Job Requirements

  • 10+ years of experience in B2B tech events management, including ownership of a high-volume event portfolio.
  • 3+ years of people management experience, with a track record of coaching and developing team members.
  • Proven ability to build and execute event strategies that drive pipeline creation and measurable revenue impact.
  • Strong experience managing budgets, prioritizing investments, and assessing performance/ROI.
  • Demonstrated success partnering with Sales and cross-functional stakeholders to deliver cohesive event programs and follow-up strategies.
  • Excellent project management skills with strong attention to detail and the ability to manage multiple initiatives simultaneously.
  • Exceptional communication skills and the ability to represent the brand confidently with external audiences.
  • Experience in edtech is strongly preferred (or strong interest and ability to ramp quickly in the space).
  • Bonus points
  • Experience running event programs across both in-person and virtual formats at scale.
  • Familiarity with event tech platforms and lead management workflows (e.g., badge scans, registration tools, CRM/MAP integration).
  • Experience building repeatable playbooks and processes in a fast-growing organization.

Benefits

  • 401K with an employer match
  • Health, dental, vision, life insurance, and short-term and long-term disability coverage.
  • Flexible spending account for health care and dependent care
  • Wellness Reimbursement
  • Work from Home Reimbursement
  • Flexible vacation policy
  • Parental leave program
  • Company Issued Laptop

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