• Act as the primary consultant to Sales, Marketing, Finance, and CS to diagnose operational bottlenecks and translate executive strategy into scalable technical requirements. • Manage the end-to-end health of the Salesforce instance, including data model enhancements, environment management, and "Flow-first" automation to support a rapidly growing organization. • Serve as the internal lead for Salesforce CPQ; own the functional logic for pricing and packaging to ensure deal accuracy, while managing the data structures necessary for company metrics. • Act as the primary administrator for the entire GTM ecosystem—including Salesforce, Gong, and other platforms—ensuring seamless tool integration and unified data flows for a 360-degree view of the customer. • Own the GTM systems roadmap; evaluate departmental needs through the lens of data visibility and user experience, recommend prioritization based on ROI, and lead full-lifecycle projects from scoping to deployment. • Bridge the gap between non-technical stakeholders and system builds by creating functional specifications and process flowcharts that prioritize both user experience and downstream reporting accuracy. • Lead the rollout of new features, overseeing technical documentation and training, while tracking system adoption metrics to ensure the tools are delivering the intended business value. • Architect scalable data structures and object relationships to maintain a strict "source of truth"; manage system permissions and data quality standards to ensure the integrity of all GTM analytics and forecasting.