• Develop and execute Crunchafi’s content strategy across web, email, social, and PR channels to drive visibility, leads, and engagement. • Plan, write, and edit high-quality content including blogs, case studies, press releases, bylines, one-pagers, and website copy. • Build and maintain a comprehensive content calendar aligned with marketing campaigns, product launches, and industry trends. • Execute SEO strategy and conduct keyword research, optimize existing content, and track performance metrics to improve organic rankings. • Collaborate on sales enablement and customer onboarding content, creating and managing tools that help sales teams educate and convert prospects (e.g., pitch decks, sales collateral, ROI calculators, etc.). • Manage Crunchafi’s content library, ensuring materials are up-to-date, on-brand, and easily accessible for internal teams. • Own Crunchafi’s social media presence, crafting posts that amplify our voice and strengthen engagement across LinkedIn and other key channels. • Collaborate cross-functionally with Product Marketing, Sales, and Design to ensure content consistency and alignment with business goals.