• Building, testing and refining our NC strategy • Developing integrated programs across field events, channel and digital campaigns • Working with global digital team to build a world class new customer demand engine • Identifying pipeline gaps and deploy targeted programs to create qualified opportunities • Ensuring structured follow-up with SDR and sales teams to maximize conversion • Developing and executing joint demand generation initiatives with strategic channel and alliance partners • Collaborating with Channel Marketing leaders (primary marketing PCOs) to align strategy, planning, and execution support of regional sales and channel objectives across NC accounts • Aligning marketing investments to partner performance and regional revenue priorities • Owning reporting on new logo pipeline, partner-sourced pipeline • Analyzing program performance, conversion rates, and ROI to optimize investment • Refining campaign mix based on pipeline data and market feedback