• Own and execute Payabli's annual events calendar, including industry conferences, trade shows, partner events, sponsored speaking engagements and proprietary hosted experiences • Develop event strategies aligned with marketing goals, identifying the right mix of third-party and first-party events to maximize brand visibility and pipeline generation • Manage all event logistics from start to finish, including venue selection, vendor management, speaker coordination, attendee experience design, and post-event follow-up • Research, evaluate, and recommend which industry conferences and trade shows Payabli should sponsor or attend based on target audience alignment and ROI potential • Collaborate with sales leadership to develop pre-show prospecting plans that identify key targets and coordinate booth strategy to maximize qualified conversations • Design engaging booth experiences and coordinate all logistics including booth design, collateral, demos, and staffing schedules • Implement post-show follow-up strategies that ensure timely lead qualification and sales handoff • Plan and manage Payabli's annual customer conference, creating an elevated experience that showcases our platform, celebrates customer success, and drives community building • Organize and execute quarterly hosted dinners and executive roundtables with key prospects and customers in target markets • Develop content programming for hosted events, including panel discussions, keynote presentations, and networking opportunities that deliver value to attendees • Track and report on event performance metrics including attendance, lead generation, pipeline influence, and ROI to continuously optimize event strategy • Partner closely with sales, product, and customer success teams to ensure events support broader business objectives and create seamless attendee experiences • Manage event budget allocation across all activities, negotiating vendor contracts and ensuring cost-effective execution • Create comprehensive post-event materials including attendee surveys, follow-up communications, and social media content to extend event impact