• Oversee the full creative function for Hi-Altitude’s brands, shaping visual identity, guiding creative strategy, and producing compelling work across digital, brand, product, and customer experience touchpoints. • Lead a growing team of designers and collaborate closely with marketing, product, and leadership to translate insights into high-impact creative that performs. • Onboard new creative talent including direct response designers, UI/UX designers, email designers, and performance-focused designers. • Set clear performance expectations and provide regular feedback aligned with company goals and OKRs. • Champion a culture of innovation, creative excellence, collaboration, and data-informed iteration. • Own and evolve the visual identity systems for Hi-Altitude’s brand portfolio. • Maintain and develop brand guidelines, style guides, design systems, and visual toolkits. • Ensure cohesive and consistent creative execution across paid media, email, social, website, packaging, and all in-market brand touchpoints. • Shape and safeguard a modern, approachable, California-inspired aesthetic throughout the portfolio. • Lead creative strategy for campaigns, new product launches, packaging, websites, and overall brand storytelling. • Manage creative development for key marketing channels, including paid media (Google/Bing, Meta/TikTok), lifecycle marketing (email/SMS), and ecommerce/site design. • Deliver high-quality, conversion-focused creative that meets channel-specific performance benchmarks while upholding brand integrity. • Balance rapid production needs with the ongoing evolution of long-term brand identity. • Translate marketing insights and performance data into creative improvements through structured A/B testing, iteration, and optimization. • Collaborate closely with marketing and cross-functional leaders to prioritize initiatives and deliver creative assets on time and at a high standard.