• Design, implement, operate, and integrate Salesforce solutions to improve business processes, scalability, and operational efficiency • Serve as a trusted advisor, providing expert guidance on Salesforce administration, configuration, and implementation best practices • Lead Salesforce automation initiatives using Flows and declarative tools to streamline workflows and optimize system performance • Partner with business stakeholders to gather requirements, lead process discovery sessions, and deliver tailored, scalable CRM solutions • Proactively identify project risks, dependencies, and system limitations, recommending alternative approaches and mitigation strategies • Support the overall health and governance of the Salesforce environment, including release management, system upgrades, and ongoing optimization • Oversee Salesforce reporting and analytics efforts, developing dashboards, reports, and performance insights to support business decision-making • Define, implement, and enforce Salesforce data management, quality, and governance standards • Perform advanced Salesforce administrative functions, including user access, security, workflows, Process Builder, and Flow configurations • Collaborate closely with Sales, Marketing, and cross-functional teams to improve adoption, performance, and CRM-driven insights • Design and implement end-to-end business processes for supported teams • Support and manage integrations between Salesforce and enterprise applications using approved integration patterns • Provide responsive, solution-oriented support to users and stakeholders, including troubleshooting and issue resolution.