• Develop and execute the overall Soccer 5 marketing strategy including defining priorities, budgets, and success metrics across channels (digital, brand, grassroots, events). • Own marketing planning across national campaigns (e.g., World Cup activations) and ongoing customer acquisition. • Work cross-functionally with operations, franchise, and digital to ensure alignment and ROI. • Lead all digital acquisition and retention efforts (Meta, Google, programmatic, etc.). • Build and manage dashboards to measure CAC, retention, and channel efficiency. • Own and evolve the Soccer 5 brand as we scale, ensuring consistency across facilities and franchisees. • Manage external partners (agencies, designers, digital vendors).