• Plan, build, and execute integrated demand generation campaigns across multiple channels including email, paid media, content syndication, and webinars • Develop compelling campaign messaging and creative assets in collaboration with content and design teams • Manage campaign calendars and ensure timely execution of all marketing initiatives • Coordinate with sales account executives(AEs) to ensure seamless lead handoff and follow-up • Build and optimize email nurture programs to move prospects through the buyer’s journey • Create targeted account-based marketing (ABM) campaigns for key enterprise accounts • Develop and maintain lead scoring models to identify sales-ready opportunities • Implement marketing automation workflows using platforms like HubSpot, Marketo, or Pardot • Manage paid advertising campaigns across LinkedIn, Google Ads, and other B2B channels • Optimize campaign performance through A/B testing, audience segmentation, and creative iteration • Monitor and report on key metrics including cost-per-lead (CPL), conversion rates, and return on ad spend (ROAS) • Stay current on emerging demand generation tactics and B2B marketing trends • Track and analyze campaign performance using marketing analytics tools • Create regular reports on pipeline contribution, lead quality, and campaign ROI • Identify opportunities for optimization and make data-driven recommendations • Collaborate with sales operations to ensure accurate attribution and reporting • Partner with product marketing to leverage product launches and feature releases in campaigns • Work closely with sales teams to understand ideal customer profiles and pain points • Coordinate with content marketing to develop high-value assets for campaigns • Support field marketing initiatives and event promotion