• Execute the go-to-market strategy and achieve sales targets in territory • Fully onboard retail customers, train crop advisors and sales agronomists to use our data insights platform effectively, and ensure they are motivated to push grower adoption • Collaborate with retail customers to execute sales efforts and enroll growers in InnerPlant’s data insights • Support the development and execution of marketing campaigns and promotional activities, including hosting grower meetings and technology demonstrations in the field • Provide ongoing support and engagement with retail customers and growers to ensure they understand and benefit from our technology, including field visits • Maintain a timely account of field activities, including maintenance of customer relationship management software • Participate in virtual meetings and coordinate with colleagues based in California, leveraging remote work/collaboration tools and technologies. • Gather feedback from users to inform continuous improvement of our products and services • Support agronomic field operations as needed, including deployment of seed and hardware installations