• Develop and implement SEO strategies that drive qualified traffic and improve visibility across multiple markets • Conduct ongoing keyword research, discovery, and expansion to identify high-value opportunities • Lead backlink acquisition and outreach strategies using platforms such as RhinoRank, Ocere, Zentury, etc. • Build and maintain a diverse, high-quality backlink profile through white-hat link-building practices • Collaborate with content and marketing teams to embed SEO best practices in all content initiatives • Conduct content audits and optimizations to maximize search visibility and user engagement • Manage tracking and measurement via GA4, GSC, GTM, and Ahrefs, analyzing performance and producing actionable insights • Work closely with development teams to ensure SEO best practices are applied to new and existing features • Optimize Google My Business listings and local visibility in key markets