• Drive the evolution of our visual identity and systems, setting clear design principles and brand standards aligned with business goals. • Ensure rigorous quality control across all creative outputs—from campaigns to evergreen assets—maintaining both creative excellence and consistency. • Review work from internal teams and external partners, offering strategic, actionable feedback that pushes ideas forward and strengthens creative impact while meeting key timelines and delivery dates. • Present compelling concepts to leadership and cross-functional partners with strategic rationale. • Keep our product and brand creatively competitive by staying on top of design trends and identifying opportunities to innovate within our brand expression. • Execute standout design and copy work on priority projects—this is a hands-on role, and will often need to step in to support smaller, quick-turn or less-visible initiatives to keep work moving and maintain quality across the board. • Partner with cross-functional teams—including Product, Sales, Research, and Marketing—to deliver creative solutions that align with technical requirements and business objectives. • Review and provide directional feedback on agency deliverables.