• Own and execute outbound prospecting strategies to build a qualified pipeline of mid-market opportunities • Conduct discovery calls and needs assessments with marketing executives and C-level decision-makers • Present and demonstrate Madison Logic's multi-channel ABM solutions (CTV, Audio, Display, Content Syndication) • Develop customized proposals that align with prospect business objectives and marketing strategies • Navigate complex buying processes and build consensus across multiple stakeholders • Negotiate contract terms and close deals with minimum 3-month commitments at target contract values • Consistently achieve and exceed quarterly and annual new business revenue targets • Collaborate with Customer Experience and Marketing teams to ensure seamless handoffs • Maintain accurate pipeline forecasting and activity tracking in Salesforce