• Performance-First Creative Execution: Develop high-converting motion assets for Meta, TikTok and YouTube, engineered for direct-response environments and optimized around the first 3 seconds to maximize retention and conversion. • Data-Driven Iteration: Analyze creative performance metrics in partnership with Growth and UA teams, using structured testing frameworks to scale winning concepts and refine or sunset underperforming assets. • Full-Funnel Creative Thinking: Design motion content with clear performance objectives in mind (CPI, ROAS, LTV), understanding how creative impacts user behavior across the acquisition funnel. • Strategic Creative Collaboration: Partner closely with Growth Managers, UA teams and Video Producers to translate campaign strategy and KPIs into scalable creative concepts. • High-Velocity Testing Environment: Contribute to continuous creative experimentation cycles, producing and iterating assets efficiently to support large-scale paid social budgets. • Platform-Native Craft & Innovation: Create dynamic transitions, typography and compositing sequences that feel native to each platform while maintaining brand consistency and competitive edge. • Trend & Competitive Awareness: Monitor evolving platform trends, UGC styles and creative benchmarks to proactively identify new opportunities for performance uplift.