• Drive both B2C brand perception and B2B sales growth • Architect and drive growth across both B2C (app downloads, influencer marketing, consumer brand) and B2B (cold lead generation, community building, sales enablement) channels • Develop unified marketing strategy across B2C and B2B channels • Create clear, simple product marketing that makes complex offerings digestible • Stay on the pulse of cultural trends to position Checkmate as the "cool" choice in savings and marketing tech • Generate cold leads beyond our current agency-dependent sourcing • Create viral-worthy content from conferences, partnerships, and B2B events (LinkedIn, podcasts, etc.) • Build B2B community through experiences, dinners, and thought leadership • Develop product marketing materials (decks, videos, guides) that clearly communicate value • Help with the overhaul of our website to better align with the B2B/B2C strategy you set • Support sales, partnerships, and customer success with quality lead gen • Execute social media strategy focused on amplifiable moments • Develop TikTok strategy around savings hacks and relatable content • Turn UGC, influencer partnerships, and power users into compelling ads and organic reach • Design community moments (events, giveaways, surprise and delight) that create content opportunities • Build relationships with trending brands and influencers • Own the product narrative so brands and consumers quickly understand what Checkmate does and why it matters • Scale from individual activations to a must-attend community ecosystem • KPIs: deals sourced, deals closed, upsells, social engagement