• Execute internal sales objectives & improve account conditions using BBC systems and selling process • Learn and be proficient in beer industry knowledge, brewing, and BBC product styles • Hunt for new business opportunities while growing current business in multi unit chains and key accounts • Utilize effective verbal and written communication with wholesaler, accounts, and coworkers including ability to deliver impactful presentations • Use technology platforms available to mine data to plan and identify opportunities across the account base, market and wholesaler • Build strong relationships with wholesalers and retailers by providing leadership and training across defined geography • Assist in the development Goals, Strategies, Objectives and Tactics for the defined district • Manage budget for given district and account base • Conduct/participate in monthly/quarterly Planning & Review meetings to benchmark current progress to goal and sell BBC objectives • Manage, lead, train, motivate, and develop team of direct reports by working with them on the BBC selling process and accomplishing defined objectives • Regular travel in the market to service retailers and wholesalers