• Own day-to-day operations and administration of HubSpot for the marketing team. • Ensure campaign execution, data hygiene, and accurate integration with the broader martech stack • Design and manage scalable marketing infrastructure including email programs, forms, landing pages, workflows, lead scoring, and lifecycle tracking. • Ensure data quality and hygiene through proactive list management, enrichment monitoring, deduplication, and field mapping consistency. • Develop dashboards and reports to monitor key KPIs. • Partner with RevOps on attribution modeling and full-funnel reporting integrity. • Lead campaign and channel analysis, experimentation, and iteration to drive performance improvement. • Drive operational rigor by documenting SOPs, standardizing execution frameworks, and establishing repeatable processes. • Lead change management efforts for new tools, integrations, and process rollouts. • Support and optimize demand generation programs through operations with measurable impact on pipeline and revenue.