• Serve as the core administrator and subject‑matter expert for Microsoft Dynamics 365 • Maintain system health, performance, and data integrity to ensure reliable reporting • Establish, document, and enforce best practices for data input, data stewardship, and opportunity management • Provide continuous coaching to ensure core Sales users understand and follow required data practices • Design, implement, and deliver ongoing CRM training and onboarding for Sales, Marketing, and Customer Experience teams • Assist with Sales performance reporting including: Pipeline progression, Forecasting, Actual vs. budget tracking • Collaborate with Sales, Marketing, Customer Experience, and Operations to streamline processes • Partner with leadership to translate business questions into CRM workflows and reporting structures.