• Develop and execute detailed personal sales plans to achieve goals and quotas. • Drive the sales process through qualification, needs analysis, product demonstrations, negotiation, and closure. • Identify and develop new sales opportunities through networking, turning them into long-term partnerships. • Maintain a deep understanding of the assigned territory, the education sector, and competitive offerings. • Overcome customer objections by emphasizing benefits over features through strong negotiation skills. • Build a robust pipeline through prospecting to support the sales cycle, which fluctuates with the academic year. • Negotiate agreements and maintain accurate sales records in the CRM system (Hubspot). • Travel as needed to meet customers, support trade shows and conferences, attend meetings, or for personal development (up to 33% of total work time). • Communicate effectively with internal teams (Marketing, Product Management, and Customer Success), prospects, and customers.