• Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue. • Develop and manage testing agenda and media plans for the program. • Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence. • Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data. • Partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics & insights, and regional teams to create a best-in-class paid program. • Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance & roadmap. • Partner with relevant stakeholders on audience management and ensure we’re reaching the right users. • Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value. • Proactively identify areas of weakness in the paid program and flag these as requiring improvement - and then create a plan to remedy.