• Develop and own the end-to-end lifecycle marketing strategy, with a main focus on provider performance. • Identify key moments in the user journey to optimize current messaging or insert new lifecycle campaigns to increase total sessions booked and completed. • Spearhead initiatives specifically designed to increase client signups and completed sessions. • Collaborate with Product and Engineering teams to define customer data and event data needed to execute conversion strategies. • Design, implement, and manage automated, multi-channel marketing campaigns (e.g., welcome, nurture, and re-engagement). • Rigorously test and iterate on all campaign elements—including subject lines, messaging, timing, segmentation, and CTAs—to continuously improve performance metrics (e.g., open rates, click-through rates, conversion rates). • Expertly manage and utilize our marketing automation platform (experience with Iterable or similar platforms like Braze, Customer.io, or HubSpot is required) for campaign deployment and reporting. • Utilize basic HTML knowledge to build, QA, and deploy responsive email and sms message templates, ensuring consistent display across devices and clients. • Strategize, write, and edit compelling, brand-aligned copy for all lifecycle communications that resonates with individuals seeking mental health support. • Monitor, analyze, and report on campaign performance, providing actionable recommendations for future strategy. • Present results and insights to stakeholders on a regular basis.