• Lead the planning and execution of all De Novo (new clinic), Acquisition, and Conversion development projects from concept through opening • Partner with Real Estate, Construction, and Operations teams to evaluate new market opportunities and ensure alignment with brand growth strategy • Partner on all aspects of new clinic opening from site identification, construction, and pre-opening readiness including systems integration • Establish and manage timelines, proactively addressing delays, cost overruns, or risk factors • Partner with cross-functional teams (operations, clinical, IT, HR, marketing) to ensure each clinic opens fully staffed, compliant, and brand-ready • Track and report key performance metrics for clinic openings, ensuring consistent post-launch performance reviews and improvement cycles • Serve as the primary point of contact for franchisees and internal partners throughout the opening process, and through year two of operations • Provide ongoing performance coaching focused on patient volume, staffing, throughput efficiency, and profitability • Conduct performance reviews with franchisees to benchmark success and build tailored improvement action plans • Offer coaching and consultation to franchisees on early operational ramp-up • Maintain alignment with all brand standards, state regulations, and clinical compliance requirements during pre-opening phases • Develop best practices for process improvement, vendor management, and project efficiency