• Lead sales strategy and execution for key ethnic retail chains (e.g., Asian supermarkets) across the U.S. • Develop tailored business plans by account and region to drive distribution, velocity, and brand visibility • Own and manage direct relationships with national and regional buyers, category managers, and distributors • Ensure strong in-store presence through merchandising programs, pricing execution, and shelf compliance • Build and manage relationships with ethnic distributors and store accounts • Drive and monitor in-store execution, including new item launches, price changes, and seasonal displays • Maintain accurate sales forecasts and collaborate with supply chain and operations to ensure product availability • Monitor competitive activity, pricing, and merchandising trends in the ethnic channel