• Own and operate PCH's programmatic advertising business across web and mobile app properties • Maintain relationships with ad partners, SSPs, and demand sources to maximize fill rates and CPMs • Identify and implement optimization opportunities (floor pricing, ad placement, header bidding configuration, etc.) • Build automation for reporting, monitoring, and routine operational tasks—your goal is to make this function as self-sufficient as possible • Stay current on ad tech trends, privacy regulations, and industry changes that impact programmatic revenue • Use data and behavioral signals to determine the optimal monetization path for different user segments • Design and execute strategies to convert high-potential users to paid membership while maximizing value from users who remain ad-supported • Partner with Product, Analytics, and Marketing to test and iterate on conversion funnels, paywalls, and offer targeting • Build frameworks for understanding user LTV across monetization paths and use this to inform prioritization • Balance short-term revenue optimization with long-term user experience and retention