• Work through the end-to-end UX design and UX research process for a startup idea of your choice • Build digital products and services 0-1 • Lead product scoping and feature scoping, as well as entire project management • Identify target market for product and position product for launch success • Develop a business model for the product or service and demonstrate how the product/service will scale as the business model scales • Lead discovery research by managing user recruitment, creating research plans, writing interview guides, leading 8-16 discovery interviews, and synthesizing interview insights • Deliver a compelling UX design and business pitch for your startup idea, showcasing both qualitative and quantitative data to justify the problem space and the solution • Tell a compelling story about users by showcasing user types, personas, stakeholder maps, journey maps, process maps, service blueprints, ideation matrixes, sketches, wireframes, UX workflows, prototypes and other visual deliverables • Lead user testing of wireframes and prototypes to improve product/service usability and constantly iterate on your startup idea • Design a unique design system for your solution from scratch, creating components, a style guide, and branding for your solution • Analyze direct and indirect competitors to clearly articulate your solution’s differentiators and why your solution is innovative and more likely to succeed over competing options • Consult with startups to create a scope of work and fulfill UX research, UX design, product design and service design work based on your scope of work.