• Develop and execute inbound marketing campaigns to generate MQLs (e.g., Google Ads, LinkedIn, etc.) for defined target groups within the financial services industry • Continuously analyze KPIs and customer journeys and derive data-driven optimization and testing measures • Contribute to the technical implementation of inbound-optimized websites and landing pages and develop campaign concepts aligned with brand positioning • Own budget planning, negotiation and controlling as well as regular reporting on campaign performance with clear recommendations for action • Coordinate internal stakeholders (Sales, Executive Management, Product Marketing/Brand, Design) and be responsible for selecting, briefing and operationally managing the external performance marketing agency • Proactively engage with AI tools and current performance marketing trends; test and implement new technologies to optimize campaign setups, targeting, creatives, automation and reporting • Handover MQLs with relevant contextual information for optimal sales outreach