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SEO Innovation Content Specialist – Sports, iGaming

SEO MarketingSEO MarketingFull TimeRemoteTeam 51-200Since 2009Company Site LinkedIn

Location

United States

Posted

14 days ago

Salary

$65K - $75K / year

Bachelor Degree4 yrs expEnglishWord Press

Job Description

• Conduct keyword research and competitive analysis to identify ranking gaps and high-intent search opportunities • Develop and execute innovative SEO content strategies for sports betting and online casino verticals • Write, edit, and optimize content for clarity, search intent, and accuracy • Build and manage content briefs, templates, and editorial guidelines that support SEO goals • Collaborate with internal writers and freelance contributors to ensure content quality and consistency • Oversee the publishing process and maintain SEO optimized practices across pages (meta tags, headers, internal linking) • Monitor and report on keyword rankings, organic traffic performance, and user engagement • Stay up to date with Google algorithm updates, E-E-A-T practices, and affiliate SEO trends

Job Requirements

4+ years of experience in SEO with a strong understanding of both on-page and off-page principles
Prior experience working in sports media, sports betting, or iGaming affiliate SEO is strongly preferred
Strong editorial and content marketing skills — must be comfortable writing and editing long-form articles
Experience managing freelancers or content teams, and creating clear briefs/templates for outsourced work
Proficiency with key SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog
Comfortable working in WordPress or similar CMS environments
Understanding of link-building strategy and how content supports backlink acquisition
Bonus: Familiarity with AI tools like ChatGPT for ideation, keyword expansion, and workflow efficiency
Bonus: Knowledge and experience with online casino-related content.