• Build and maintain a structured experimentation roadmap • Identify high-impact opportunities across PDP, collection, cart, and checkout • Write detailed test briefs for developers and designers • Define hypotheses and projected revenue impact • QA implementations before launch • Analyze test results and calculate incremental revenue • Present performance insights and recommendations • Translate strategy into structured Asana or Jira tickets • Manage timelines across multiple brands • Coordinate dev, design, paid, and brand stakeholders • Prevent bottlenecks and missed deadlines • Maintain documentation and SOPs • Ensure experiments and site updates ship cleanly and on time