• Create content strategies and direct information hierarchy, content types, voice and tone to ensure content is aligned to established audience and business objectives, research insights, brand voice and tone, legal and compliance requirements, accessibility best practices and digital standards. • Collaborate with other UX experts on content organization, navigation, site maps and information architecture. • Seek simplicity, distilling complex concepts into clear, concise and contextual content and taxonomies. • Create and manage user-centric content for all steps of the digital experience, including headlines, product summaries and comparison, alt text, microcopy, buttons, navigation and error messaging. • Develop tools such as content matrices and editorial calendars to track and manage content updates. • Regularly audit and inventory online content to identify gaps in quality, compliance, standards and branding. • Continuously improve digital content, including partnering to identify research needs, mining user data and insights and conducting competitive assessments. • Maintain Humana digital content guidelines, standards, tools and processes.