• Develop, execute, track and optimize end-to-end demand engine • Own the strategy and execution of programs that create and capture demand across the full buyer journey • Partner closely with our outbound ADR team, Customers Success, Sales & Marketing teams to align on goals, messaging, processes, and KPIs • Lead the demand gen team responsible for our portfolio of programs across all channels and the entire customer journey • Track and report on key demand gen metrics to include sources impacting booked meetings, opportunities, HIRO pipeline, and revenue • Proactively leverage a multi-channel approach, including SEM, SEO, AIO, social media, video, mailers, gifting, content syndication, partners, etc. • Design and run structured experiments across channels, messaging, offers, and audiences; document learnings and apply insights to future programs. • Partner closely with Revenue Operations to ensure clean data, attribution integrity, funnel visibility, and consistent definitions across marketing and sales