• Build and execute comprehensive SEO strategies for healthcare organizations — technical SEO, on-page optimization, local SEO (Google Business Profile), and content strategy • Drive "near me" and condition-specific search visibility so our customers' practices rank #1 when patients are actively looking for care • Develop SEO playbooks and best practices tailored to multi-location health systems and specialty practices • Conduct competitive audits, keyword research, and content gap analyses to identify high-intent patient acquisition opportunities • Monitor and report on organic traffic, keyword rankings, domain authority, and patient conversion from organic channels • Architect and manage Google Ads, Meta, and programmatic campaigns focused on patient acquisition with measurable cost-per-patient-acquired metrics • Build sophisticated audience targeting strategies — geo-targeting, condition-based targeting, retargeting dormant patients, and lookalike modeling • Optimize landing pages, ad creative, and conversion funnels to maximize patient capture rates while minimizing cost per acquisition • Manage campaign budgets and deliver transparent ROAS reporting to healthcare customers on a monthly and quarterly basis • A/B test ad copy, creative, landing pages, and bidding strategies to continuously improve performance • Design and deploy multi-channel patient reactivation campaigns (email, SMS, voice AI) to re-engage dormant populations across our customers' panels • Map and optimize the end-to-end digital patient journey — from awareness through scheduling, pre-visit, arrival, and post-visit follow-up • Leverage Steer Health's AI platform (Luna AI, FastTrackCare) to create personalized, automated patient outreach at scale • Analyze patient behavior data to identify drop-off points and implement conversion rate optimization strategies • Build segmentation strategies based on patient demographics, visit history, risk scores, and engagement patterns • Serve as the marketing strategist for Steer Health's enterprise customers — presenting campaign strategies, performance reviews, and growth recommendations directly to C-suite and marketing leaders at health systems • Develop customized marketing playbooks for each customer based on their market, patient demographics, competitive landscape, and growth goals • Translate complex analytics into clear, compelling narratives that demonstrate value and ROI to healthcare executives • Collaborate cross-functionally with Customer Success, Product, and Implementation teams to ensure marketing strategies align with platform capabilities