• Define and evolve NetBox Labs’ core product and portfolio narrative as the company scales and expands into multiple products • Establish clear positioning, messaging, and value propositions across products, audiences, and use cases • Translate technical capabilities into buyer-specific narratives for different buying centers, balancing depth with clarity • Ensure consistent storytelling across the website, product launches, sales motions, and external communications • Lead product launch strategy and execution, including launch frameworks, readiness, and success metrics • Partner with Sales on enablement including persona development, talk tracks, objection handling, proof points, and competitive battlecards • Collaborate with Marketing on analyst relations and broader go-to-market initiatives • Deliver ongoing competitive and market intelligence to inform product and GTM strategy