• Build new business growth by identifying, qualifying, and converting new industrial accounts while expanding share within existing customers. • Develop account strategies with clear goals, milestones, and performance metrics. • Build strong, multi-level customer relationships and position PPG as a trusted technical and commercial partner. • Use VOC (Voice of the Customer) insights to guide product development, application support, and priorities. • Assess long- and short-term customer requirements and identify opportunities for new products, technologies, and qualification programs. • Gather and analyze competitive intelligence to inform account strategy and market positioning. • Develop comprehensive growth plans outlining customer trends, competitive activity, major account profiles, and five-year revenue and product roadmaps. • Collaborate with the Sales Manager to create pricing strategies. • Lead strategic negotiations and manage commercial agreements. • Implement sales and marketing projects in partnership with operations, product management, and technical teams to support customer satisfaction and product adoption.