• Drives strategic partnerships with the client via an advanced understanding of overall brand strategy • Provides channel insights and recommendations • Establishes measurement plan • Adjusts strategies based upon market dynamics as well as competitor activities and products • Consults, analyzes, and interprets data as it relates to the peer-to-peer channel and/or overall marketing mix • Captures key learnings and provides feedback into mix and channel strategy • Actively participates in the brand planning process as requested • Maintains ongoing client relationships throughout project execution and beyond • Seeks new business opportunities and leads proposal development • Oversees quality and ensures repeats and referrals • Develops customer strategy, plan and implementation • Develops annual forecast and updates • Develops a budget for their customer needs • Supervises direct reports including setting performance goals, conducting 1:1s, completing reviews, and providing opportunities for professional development • Ensures healthy culture, teaming and resource optimization