• Own and manage the digital marketing strategy and budget for the Equity Management business unit, making strategic investment decisions to maximize ROI • Analyze digital performance metrics, providing regular reports and insights to stakeholders, as well as educating stakeholders on best practices, emerging trends, and opportunities • Be the cross-functional lead and main point of contact for digital within the Equity Management BU, proactively collaborating with senior leaders in Marketing, Product, Sales, Customer Success, and other Departments • Develop and manage relationships with external vendors, agencies, and technology partners to extend capabilities and drive results • Lead competitive digital intelligence efforts, monitoring how competitors position themselves and identifying opportunities for differentiation • Develop comprehensive digital marketing strategies that align with business unit objectives and address the unique needs of equity management buyers • Design integrated, multi-touch campaigns that guide prospects through complex buyer journeys, from awareness through advocacy • Partner with product marketing to translate technical equity management features and compliance requirements into compelling digital content and messaging • Collaborate with both BU-assigned paid media specialists and shared web, SEO, and social media teams on campaign strategy, execution, optimization, and reporting— providing strategic direction and ensuring alignment with business objectives • Work with shared service digital team to incorporate website optimization efforts specific to equity management audiences to enhance user experience, increase conversion rates, and support SEO goals • Identify, evaluate, and test new digital channels and tactics to reach hard-to-access finance, legal, and HR audiences • Develop and execute account-based marketing (ABM) strategies for high-value enterprise prospects in coordination with sales leadership • Stay current on industry trends, emerging digital marketing technologies, and equity management market dynamics to maintain competitive edge and educate stakeholders • Analyze digital performance metrics and provide regular reports with strategic insights and recommendations to senior stakeholders and executive leadership • Work with RevOps to ensure accurate lead routing, attribution, and performance management that clearly demonstrate digital marketing ROI and contribution to pipeline and revenue • Be accountable for achieving specific digital MQL, pipeline, and booking goals aligned with broader business unit and company objectives • Lead the overarching A/B testing strategy for the Business Unit, using insights to drive continuous improvement and inform broader marketing strategies • Conduct post-campaign analysis to identify learnings and optimize future investments