• Lead the consumer lifecycle implementation of new DIRECTV products, promotions, offers, and pricing updates. • Define and configure more than 200 offer variables for each new offer using the Final Marketing Checklist. • Drive the development of system capabilities required to support rating, billing, and promotional logic across multiple platforms. • Serve as the primary liaison across Strategy, IT, Engineering, Customer Care/Sales Ops, Legal, and GTM teams to ensure alignment on requirements and execution. • Break down business needs into precise technical requirements for IT and technical partners. • Guide features from concept through design, development, testing, and launch. • Manage cross-functional project teams through requirements gathering, development, implementation, validation, and launch. • Deliver standard project management documentation including implementation plans, schedules, risk assessments, issues logs, and meeting minutes. • Provide weekly leadership readouts on project status, risks, and milestones. • Act as a subject matter expert on DIRECTV and U-verse programming, products, packaging, billing, and ordering systems. • Offer consultative guidance to marketing partners to identify solutions that meet business objectives. • Monitor product performance and provide ongoing management recommendations to support financial goals. • Foster strong relationships with internal and external stakeholders to drive operational success. • Collaborate with Sales Operations and Marketing teams to develop channel enablement and service delivery plans.