• Own Data & Analytics Infrastructure - Centralize and structure data across DTC, retail, marketplace, paid media, subscription, operations, and finance systems - Partner cross-functionally to consolidate fragmented reporting into a scalable data warehouse and/or data lake environment - Build robust data models supporting contribution margin, cohort analysis, and channel-level performance visibility - Establish and document standardized KPI definitions across departments - Reduce reliance on manual spreadsheets and ad hoc reporting • Build Decision-Driving Dashboards & KPI Frameworks - Design and maintain executive-level dashboards in BI tools, especially Looker - Own the company-wide KPI framework, including: - Blended and channel CAC - Contribution margin by channel, product, and customer - Cohort-based LTV and payback - Marketplace and retail profitability - Inventory productivity and working capital visibility - Produce clear weekly and monthly executive summaries - Monitor leading vs. lagging indicators and proactively surface risks and opportunities • Drive Cross-Functional Performance Insights - Partner with Growth to evaluate acquisition efficiency, creative performance, and media mix effectiveness - Support Finance with revenue modeling, margin expansion analysis, and investment evaluation - Partner with Retail and Marketplace teams to assess trade spend effectiveness and promotional ROI - Analyze syndicated retail data to identify share trends, velocity shifts, distribution changes, and competitive insights - Deliver actionable recommendations that inform capital allocation and strategic trade-offs • Forecasting, Modeling & Advanced Analytics - Build and enhance financial and operational models grounded in strong business economics and unit economics principles - Support scenario planning and long-range forecasting - Develop predictive analyses such as LTV modeling, churn analysis, demand forecasting, and margin simulations - Leverage AI tools to improve forecasting accuracy, automate insight generation, and detect anomalies - Continuously elevate the analytical sophistication of the organization