• Set the annual events strategy in partnership with Growth Marketing • Align events to brand narrative, go-to-market priorities, and growth goals • Define the role of events across the full funnel—from brand awareness to pipeline and expansion • Build and maintain a multi-year event roadmap aligned to business priorities • Plan and execute events end-to-end, including promotion, storytelling, logistics, and on-site execution • Manage event budgets to ensure cost-effectiveness and ROI • Partner with cross-functional stakeholders (Sales, Services, Partner, Product, Comms) to deliver cohesive experiences • Own operational processes, timelines, vendors, and agencies • Ensure consistent brand presence and high-quality execution across all events • Lead and develop event team members and external partners • Define and track event performance metrics (pipeline impact, ROI, engagement) • Build scalable processes for capture, reporting, and optimization • Use data and insights to continuously refine the events strategy • Champion inclusive, collaborative, and high-performing team culture