• Develop and manage VIP activations such as events and gifting campaigns • Build creative briefs and ensure that each activity reflects the VIP brand positioning and strategy • Prepare quarterly brand activation calendars • Oversee full project lifecycle: concept → brief → approval → production → execution • Coordinate external agencies, suppliers, and internal stakeholders • Ensure timely delivery of all elements according to brief and budget • Prepare and manage project budgets • Collect reports, photos, and video materials after each activation • Track performance indicators (ROI, engagement, retention impact) • Ensure all activities meet brand guidelines, tone, and style • Supervise design, gifting, and merchandise outputs • Work closely with VIP Account Managers, SMM Managers, Procurement, and Legal & Finance teams.