• Develop and execute the North America sales strategy for the Modifications business, aligning with overall aftermarket growth objectives. • Identify, pursue, and secure new business opportunities while expanding relationships with existing customers. • Collaborate with engineering, service, and operations teams to ensure seamless delivery of modification solutions that meet or exceed customer expectations. • Lead, mentor, and inspire a high-performing sales team to achieve sales targets and customer satisfaction goals. • Analyze market trends, competitor activity, and customer feedback to inform sales strategies and identify new opportunities. • Drive a culture of continuous improvement, operational excellence, and customer-centric solutions within the sales organization. • Prepare and present regular sales forecasts, performance reports, and strategic recommendations to senior leadership. • Represent Barry-Wehmiller at industry events, trade shows, and customer meetings to enhance brand visibility and credibility.