• Partner with the VP, peers, brokers, and distributor network to develop, execute, and drive our sales strategy targeting the U.S. grocery store channel - National and Regional Retail Accounts. • Manage and motivate the broker network by working with all levels of the broker personnel. • Achieve budgeted revenues and team sales goals, maximizing profitability. • Participate in the preparation of the annual departmental operating budget, marketing plan, business plan. • Manage day-to-day sales activities, developing new accounts, maintaining existing accounts, and implementing sales strategies outlined by the VP of Sales and Marketing. • Develop and execute distribution targets and promotion plans that follow company guidelines, managing customer sales forecasts, distribution targets, profitability, and trade spend targets. • Build strong and credible relationships with existing customers and channels through customer meetings, site visits, etc., to meet sales projections set by the Company. • Assist the VP of Sales and Marketing in producing monthly reports and sales forecasts to analyze current/potential market and sales trends. • Coordinate activities to increase revenue and market share, monitoring performance to ensure actual sales meet or exceed established revenue plans. • Facilitate cross-department collaborations with R&D, Production, Quality, and other relevant departments to drive product development and enhance product quality based on customer and consumer feedback. • Update R&D team on a variety of food trends to create new SKUs and improve existing recipes. • Being a key member of weekly/monthly sensory tasting to provide instant feedback on product quality. • Participate in nation-wide food shows to approach business opportunities with prospects. • Work alongside the CEO to implement new sales initiatives. • Perform other tasks as assigned