• Translate full-funnel data into actionable insights and compelling narratives that guide marketing strategy and identify optimization opportunities • Build and manage dashboards to monitor marketing campaign and channel performance across the full funnel, from awareness through conversion • Design and execute incrementality tests to evaluate the effectiveness of campaigns, channels, and messaging • Partner closely with marketing teams to set campaign objectives, define KPIs, and report on performance • Architect end-to-end measurement solutions that ensure accurate tracking of audience segmentation, campaign effectiveness, and overall marketing ROI