• Oversees and supports strategic decisions from the National and Regional level, as well as local. • Ensure the sales plan and signage is executed at site level; aligning with site level needs. • Assist our organization with scaling to common sign types. • Assist National and Regional levels with planning and coordination of all printed and digital sign programming. • Ensures operation of digital assists in stores and on forecourts. • Local Media relations (reactive). • Planning and implementing local public relations campaigns (grand openings, post renovation campaigns). • Localized Social Media marketing campaign needs. • Managing the business unit marketing / advertising budget. • Conducting, summarizing, and presenting local market research. • Management of internal communications content. • Providing content for external digital channels when needed locally (web site, social media channels). • Social investment program management. • Crisis communication planning and preparation. • Participation in communications network / weekly communications reporting. • Media Monitoring. • Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks; or participating in professional societies. • Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.