• Own and scale a predictable, full-funnel growth engine that drives marketing-sourced and influenced pipeline, consistent leads, and measurable revenue impact through inbound, outbound, ABM, lifecycle marketing, and experimentation. • Champion AI-driven marketing and own the marketing technology stack, leveraging CRM, automation, analytics, and data tools to power personalization, predictive engagement, and differentiated market positioning. • Design and execute high-impact ABM programs for enterprise and mid-market accounts, partnering closely with Sales on targeted initiatives to increase pipeline velocity and conversion. • Lead product marketing strategy by refining ICPs, segmentation, positioning, pricing inputs, and GTM narratives, while building high-converting sales enablement assets in tight partnership with Product and Sales. • Define and elevate the brand narrative across all touchpoints, positioning the company as the category leader through cohesive storytelling, events, and industry thought leadership. • Own content strategy across the full customer lifecycle, developing campaigns and thought leadership that educate the market and drive pipeline. • Partner with operations to architect and optimize the funnel; owning lead scoring, routing, attribution, forecasting, and dashboards, to improve visibility, conversion rates, and revenue predictability at scale. • Build, coach, and lead a high performance marketing team establishing clear metrics, accountability, and strong cross-functional alignment.