• Drive all stages of the sales cycle, including prospecting, cold outreach, presentations, solution design, and contract negotiation. • Make daily outbound calls and engage prospects in healthcare, senior living, and related markets—this is a true hunter role. • Qualify, nurture, and convert inbound leads to maintain a strong pipeline of opportunities. • Analyze prospect needs, identify key decision makers, and communicate complex solution value clearly and effectively. • Develop and deliver presentations, proposals, and pricing models. • Maintain accurate pipeline, activity, and forecasting data in the CRM system. • Support and participate in tradeshows, webinars, and industry events. • Partner with marketing to refine lead-generation strategies and outreach campaigns. • Build long-term relationships with existing clients to support satisfaction and retention. • Collaborate with internal teams to develop best practices for onboarding new clients. • Perform additional duties as needed to support the organization’s growth.