• Own product strategy and execution for high net worth personal lines products, driving profitable growth and long-term market expansion in assigned states with focus on North Carolina. • Develop and execute state-specific strategies that align PURE’s enterprise objectives with local market dynamics, regulatory requirements, and underwriting performance. • Lead all North Carolina rate and product management activities, including NCRB circular monitoring, rate filings, implementation planning, and ongoing performance evaluation. • Manage and incorporate NCRF requirements into product, pricing, and underwriting strategies in support of company growth and profitability goals. • Design and implement strategic deviations and product enhancements to improve competitiveness while maintaining full regulatory compliance. • Serve as the primary North Carolina subject-matter expert across the organization, providing guidance on regulatory, pricing, and product decisions. • Partner closely with actuarial, underwriting, legal, compliance, claims, sales, and marketing teams to deliver timely, compliant, and market-responsive product changes. • Monitor regulatory developments, market trends, competitor actions, and high net worth customer needs to identify opportunities for innovation and growth. • Build and maintain strong relationships with regulators and represent the company effectively in regulatory interactions. • Lead, mentor, and develop analysts and product team members (where applicable), and serve as a thought partner to peers across the Product organization.