• Own and execute demand generation programs that drive pipeline, activation, and revenue. • Design and run experiments across paid, lifecycle, and sales-assisted channels to support near-term growth. • Partner closely with the CEO and sales to design and run experiments that drive customer acquisition and activation across PLG and founder-led sales channels. • Own the self-serve sign-up and onboarding funnel, running experiments to improve activation, time-to-value, and trial-to-paid conversion. • Interview customers and prospects to understand workflows, objections, and language – and turn insights into messaging and campaigns. • Run experiments tied directly to pipeline, conversion, and revenue impact. • Set up and maintain a lightweight but reliable growth stack (Webflow, HubSpot, analytics) to track the funnel and guide decisions. • Test and scale a focused mix of paid channels (Google, Meta, LinkedIn) once messaging and ICP are validated, using freelancers or agencies where it adds leverage. • Define and refine ICPs and buying journeys across self-serve and sales-assisted paths to keep marketing, product, and sales aligned. • Use product usage and CRM data to identify high-intent signals and trigger lifecycle campaigns that drive expansion, referrals, and upsell. • Plan and produce organic content: social posts, articles, newsletters –that educates and drives engagement, especially on LinkedIn. • Partner with industry associations to co-create content, host webinars, and activate member networks. • Analyze pipeline, conversion, CAC, and revenue performance. • Contribute to our content engine with playbooks, customer stories, how-tos, and practical resources. • Use AI tools to streamline content creation and marketing automation.